How to get a Wikipedia page for your nonprofit

We tried… and we tried… and we tried… and we finally succeeded!

After more than 3 years, the Diabetes Hands Foundation finally has a Wikipedia page.

Wikipedia page for Diabetes Hands Foundation

Because it was such a painfully long process and because I couldn’t find too many complete articles when I googled “Wikipedia nonprofits“, I decided to share the lessons we learned so that you may not make the same mistakes we made.

Build your reputation and “notability” first

No matter how important you think your work is (and I am sure you are doing amazing things for others in the world), your organization needs to be notable, according to Wikipedia’s guidelines, before it can be Wikipedia-worthy. Quoting:

An organization is generally considered notable if it has been the subject of significant coverage in reliable, independent secondary sources. Trivial or incidental coverage of a subject by secondary sources is not sufficient to establish notability. All content must be verifiable.

Don’t kill the messenger! This set the rules of their site and it’s worked for them so far… though the jury is still out on this one. So, your blog? Not typically a reliable, independent secondary source. A passing mention in an article in your local newspaper? Not notable enough. Does it suck? Ask me! But if you come to think of it, it’s what keeps the site as encyclopedic as it can hope to be.

Make the page about your organization, not your programs

Our earlier attempts at getting a Wikipedia page up were focused on a page about TuDiabetes, the diabetes social network we run in English. As our first program, it got the most visibility at first and it got the most reliable (in our opinion) media coverage earlier. However, TuDiabetes, unlike Facebook or Google, is not a household name (not yet at least!) and it isn’t its own organization: it is a program of the Diabetes Hands Foundation.

The results when we posted a TuDiabetes page on Wikipedia in 2008 were disastrous. But I am going to let a screenshot of the page speak for itself:

Your Wikipedia page should encompass all your work. Not only will this be a more complete depiction of your work: it will also furnish you hopefully with more notable and reliable sources to insert as references in your page.

Let others write about you

This, to me, was one of the most puzzling things about getting a Wikipedia page started (for a nonprofit or any other organization). One of the arguments we heard from Wikipedia in our first attempt to write our own page was that others had to do write about us. It didn’t dawn on me that the this implied other MEDIA (reliable media, that is). It is not a problem for you to write your own page, but you have to make sure the reliable references are there and that you are writing about something bigger than a program you just launched.

Last few tips

  • It helps to get a copy of a book like Wikipedia: The Missing Manual, but you don’t need it as much these days as you used to back in 2008 when it first came out. Recently, Wikipedia has added new features that make creating and editing articles a lot easier.
  • Reputation management online is key, so make sure to watch your page. After you log in to Wikipedia, you will see a little star (it’s blank by default) next to the View History link for the page. Click on it (which will turn the star blue) to have your page added to your Watchlist.
  • No matter how tempted you may feel to “trick” Wikipedia, don’t do it. Don’t waste your time or loose your account’s credibility in the process. Stick to the Wikipedia guidelines and address the concerns they may have about your page when you post it in a timeline fashion. Respect their decision even if you dislike it: this doesn’t mean you are not supposed to talk with them about your questions or ask for a more detailed explanation about a particular decision, but always do so in a respectful way.
  • Most important of all: getting a Wikipedia page for your nonprofit is not a sprint. In the world of Web 2.0, this is as close to a marathon as it gets. Be patient and do your homework. It will pay off in the long run.

If you have any lessons you have learned from your experience with your Wikipedia page, I would love to hear them.

IF YOU FOUND THIS POST USEFUL, PLEASE CONSIDER MAKING A TAX-DEDUCTIBLE DONATION TO THE DIABETES HANDS FOUNDATION.

Breathe: my new desktop image

I’ve known for some time the importance of breathing… I don’t mean, breathing to stay alive. I mean deep breathing mindfully. Yet, time and again, I find myself breathing in a shallow way and even occasionally holding my breath as I am stressing over something (an email, a situation, a phone call, etc.)

This morning, as I was following Tweets from the Craigslist Foundation Bootcamp, I read some live comments about the many wise things spoken by Chip Conley at the event. I then stumbled upon this particular tweet by Conley, that totally caught my attention:

So I proceeded to read the post Do You Know How to Breathe? How to Think Clearly and Feel Relaxed in Two Minutes. The author shared what he did (thanks to his wife) to remember BREATHING throughout the day:

… my wife gave me a framed print with the word breathe written in beautiful calligraphy. It sits on top of a bookshelf in my office, replacing the Post-it note reminder I used to have on my computer screen.

So I went about creating a desktop image to put ON my screen (which I am staring at most of the day), with the word BREATHE on it. I hope you find it useful to remind yourself the importance of REALLY breathing to help you stay focused and in the now. You can download the desktop image by clicking on the image below.

3 lessons in 3 years

Recently TuDiabetes.org turned 3. To those that have stuck around since then and put up with my unending talk about the community (and its Spanish-speaking counterpart, EsTuDiabetes), receive my thanks! To those that stopped being my friends on Facebook, I don’t blame you: I know I have being a pest at times! :)

As a way to give back, I wanted to share 3 lessons I have learned about running a nonprofit diabetes social network in the past 3 years:

  1. Running a social network is not easy. Even having a solid platform like Ning at hand, the real work of running a social network comes where the rubber meats the road, i.e. when conflict arise… and conflict WILL arise. We’ve seen it even in a place that you wouldn’t expect to be conflict-prone: in a social network of people touched by diabetes, WHY would people argue or fight? The answer: throw politics or religion at the most civilized group of individuals and stand back. We may have things in common, but many times we let the things that separate us get in the way.
  2. Running a nonprofit is not easy either. I definitely wish I had known about options like having a Fiscal Sponsor early on (I know tell everyone that asks me for advice and even some people that don’t ask me for it -consider Fiscal Sponsorship as an option before you take the 501(c)3 plunge), so that we could have explored that option. We learned a lot in the process of applying for the tax-exempt status at the Diabetes Hands Foundation, but we also learned that it’s not the only way in which you can do good in a nonprofit context.
  3. Helping others is the best thing you can do in your life. You may be wondering, if running a social network (which is at the core of what we do) and running a nonprofit (which is the umbrella under which we live every day) aren’t easy things to do, why do we keep on doing it? Because the joy of seeing people discover they are not alone; the lessons people can take with them to improve their diabetes management, health and life; the result of seeing empowered patients who used to feel isolated before is PRICELESS!

Here is a video that touches on all three things. We posted it on TuDiabetes in 2009, after several weeks of an ongoing internal conflict in connection to type 1 diabetes vs. type 2 diabetes (which is worst)… the whole conflict led to this, which is where I stand today in regards to managing community and connecting people touched by diabetes, so we can all help each other out more than we can by having each of us stand on our own.

How to feature any video on your YouTube Channel

Today, after a conference call I was left scratching my head wondering how could someone else’s video (not one of your own uploaded videos) be featured on your YouTube channel. What to do? I turned to Twitter’s collective knowledge and within a couple of hours someone sent me a screenshot with the explanation.

Here is the list of steps, indicated on the following screenshot (click on it for a large version):

(1) Click on the edit link at the top of your YouTube channel.
(2) Select “Other” in the Featured Video dropdown menu.
(3) Paste the URL of the video you want to feature.
(4) Click the Save Changes button and voila!

How to create social change without becoming a 501(c)(3)

Disclaimer: I am not an attorney. The following post cannot and should not be taken as legal advice (it isn’t). It’s just meant to give you references to consider your legal options as you are deciding what is the best course of action for you to pursue in order to get your not-for-profit idea off the ground and to make it sustainable.

When you want to create social change there are several ways to accomplish it. You can do it by being part of a larger organization (a for-profit with a deeply engrained social credo and a track record of socially responsible behavior or an established nonprofit that you feel identified with), you can start your own nonprofit organization or you can go at it alone. Right? Well, sort of.

There are options “between” those options that enable you to surround yourself with the appropriate corporate structure to let your mission spread its wings without the burden or barriers that come with some of the most commonly chosen options. You can think of the following few paragraphs as one of the things I wish I had known when we first formed our nonprofit: I will be discussing the concept of Fiscal Sponsorship, an option that falls somewhere between “going at it alone” and “starting your own nonprofit.”

The difference between being a nonprofit and being tax-exempt
There is a concept that is often misunderstood: the difference between being a nonprofit and being a tax-exempt organization. To become a nonprofit, you create articles of incorporation and bylaws and file them with your state’s attorney general. You also set up a board of directors and paying a filing fee, give or take (different states will have different requirements). Even if you get legal help, before you embark on the trip of forming a nonprofit, I highly recommend you read the Nolo book about forming a nonprofit (there is one specific to California, if you need it).

Once you have incorporated and registered your organization as a nonprofit with your state, you still are not a tax-exempt organization. This means, if you do nothing else, your income will be taxed as any other for-profit entity and any donations you may receive are not tax deductible (to the donor).

There may be good reasons to do nothing else and continue as a nonprofit without having tax exempt status, but because of the extra work it entails, I am not sure this would be in your organization’s best interest. Some of the things you need to do as a nonprofit are:
• Act as a nonprofit, i.e. work towards your mission as a nonprofit public charitable corporation, not organized for the private gain of any person.
• Hold board meetings, keep minutes of the meetings.
• Set up bank accounts and maintain books for the nonprofit.

Though this may not sound as much, if you are a small nonprofit, keeping up with these administrative tasks may feel to you like you are not focusing all your time and energy doing what your nonprofit mission calls for.

At this point, one natural path you may want to pursue is to apply for 501(c)(3) tax-exempt status. There are other types of 501(c) organizations you can apply for: most do not give you tax-exempt status –neither the corporation is exempt from paying income tax nor are the donations they receive tax exempt to the donor. In this post I am only dealing with organizations that qualify for 501(c)(3) status.

I won’t lie to you: the application process (from filing an IRS 1023 application to obtaining your 501(c)(3) status) can become lengthy, costly and even a bit exhausting (you may also find it to be straightforward, but I can’t say that from my own experience).

Only once you receive your letter of approval from IRS stating you have been granted 501(c)(3) status are you exempt from paying taxes on business-related income. Also, at that point all donations you receive become tax deductible, you become eligible for many more foundation and government grants and you can take full advantage of benefits such as the ones offered by TechSoup, Google Grants and YouTube’s Nonprofit Program.

Fiscal Sponsorship: an alternative route
You may be wondering if there is an alternative to pursuing the 501(c)(3) route, at least initially. There is no other way to have ALL the benefits that a 501(c)(3) has access to, but if you are willing to sacrifice some things, you can apply for a fiscal sponsorship.

First off, you can think of a fiscal sponsorship as a way to “incubate” your social change project under an existing nonprofit.

To help explain the concept of fiscal sponsorship better, I interviewed M. Melanie Beene, President and CEO of Bay Area-based fiscal sponsor Community Initiatives. The Diabetes Hands Foundation, the nonprofit I lead, recently became a fiscally sponsored project of Community Initiatives.

What is a Fiscal Sponsor?
Melanie Beene:
When a nonprofit, 501(c)(3) corporation agrees to oversee other nonprofit activity (a fiscally sponsored project) in order to allow that project to be able to solicit grants from foundations and corporations and to provide its individual donors with tax-exemption for their contributions, the relationship is called fiscal sponsorship. There are six ways to structure this relationship and they are outlined in the only book on the topic, “Fiscal Sponsorship, 6 Ways To Do It Right,” by Gregory L. Colvin, available from Study Center Press.

Different fiscal sponsors provide different services in addition to fiscal sponsorship itself. For example, Community Initiative provides its full-service projects (Model A in Colvin’s system) with financial accounting, reporting, auditing, full human resources services such as payroll and benefits administration (health, dental, vision, disability, 401(k), flexible spending accounts), grants management, and comprehensive insurance at no cost. We also provide problem solving and risk management consultation and discounted legal referrals as needed. (For more detail see: www.communityin.org.)

Other fiscal sponsors may provide shared office space and bulk purchases of supplies as well as other services.

What are the main advantages of becoming a fiscally sponsored project?
MB: The main advantages are:
• Timing: you get the benefits of tax exemption quickly while waiting to submit and have the IRS process your application. Or if you need to respond quickly to a critical situation (e.g., natural disaster) a fiscal sponsor can be a way to receive donations quickly.
• Incubation: you may not want to invest the time and money to incorporate and develop organizational infrastructure until you have tested your idea and are convinced it is viable and has attracted funding.
• Ability to concentrate on your programmatic work: some of our projects don’t want to evolve into their own organizations because they are happy to have the back office functions handled by a fiscal sponsor who has qualified staff dedicated to Finance, HR, and Grants management.
• Economies of scale: most small nonprofits don’t have the staff or expertise to negotiate for lower costs that a larger organization can, particularly in the area of payroll, benefits administration, insurance and risk management services.
• If your project is one of limited duration it doesn’t make sense to create a corporation. Many collaborative partners (e.g., multi-funder or multi-agency) often prefer to use a neutral third party home for their activities. Fiscal sponsorship gives you a way to easily set up a professional infrastructure.

What are the disadvantages of becoming a fiscally sponsored project?
MB: Initially, I don’t think there are many disadvantages. Here are some:
• Some funders may not accept proposals from fiscal sponsors.
• Depending upon an organization’s budget size (and the corresponding fee it pays its fiscal sponsor), there may come a time when the project can get the same services by spinning off to become its own nonprofit and hiring staff to do what the fiscal sponsor has been doing.
• All the project revenues must be housed with the fiscal sponsor who takes financial and programmatic responsibility for them. For some, this may initially feel like a loss of control, but operationally at Communitiy Initiatives, it’s never been an issue.
• Projects with a lot of individual donors sometimes feel that it’s harder to assert their brand identity using a fiscal sponsor, although we use their logo on our website and accept donations in their own names.

How does a person/group apply for fiscal sponsorship? What are the requirements?
MB: The requirements vary by fiscal sponsor. A directory of fiscal sponsors is available at www.fiscalsponsordirectory.org. At Community Initiatives we vet the nonprofit purpose and we need to see a minimum of $24,000 per year in revenues. Other fiscal sponsors have higher floors and some have none.

If you have already formed a nonprofit, can you still apply for fiscal sponsorship?
MB: The response to this will vary by fiscal sponsor. At Community Initiatives we have several groups that already have their nonprofit status, but while they are with CI all their revenues go through us.

It is my hope that this post helps you find alternative ways to develop the necessary structure to develop and support your social change project. Perhaps the best option for you is creating your own nonprofit and applying for tax-exempt status. Perhaps it will be best for you to apply for fiscal sponsorship. At least, if you know the options, you can make a better-informed decision.

Update (June 30, 2010):

For a directory of Fiscal Sponsors by State/Province and Category, visit http://www.fiscalsponsordirectory.org.

IF YOU FOUND THIS POST USEFUL, PLEASE CONSIDER MAKING A TAX-DEDUCTIBLE DONATION TO THE DIABETES HANDS FOUNDATION.

10 Social Media Tips for Nonprofits

1) Join NetSquared: they enable social benefit organizations to leverage the tools of the social web. Through NetSquared you will connect with lots of brilliant folks. When you are done there, join Social Actions.

2) Set up a Twitter account. Want to learn what it is? Read this post and follow me on Twitter if you want.

3) Create a Facebook Cause and tell EVERYONE you know about it, to help you raise funds!

4) Do the same thing with MySpace PayPal… the other half of the people who are not on Facebook are on MySpace.

5) Got an army of followers? Gather them around a social network created using Ning. It’s free and it’s powerful! Once you have it set up, you can also add a ChipIn widget to it, to help you raising funds.

6) Show your face to your constituents: video can help you big time (driving people to your Facebook Cause, MySpace PayPal or ChipIn widgets). So create an account on YouTube, DoGooderTV and GoodTube.

7) When on YouTube, keep an eye on new videos posted in the Nonprofits & Activism category. You can learn a lot by just watching, so you can start producing your own videos to help you with outreach and fundraising.

8) Read Mobilizing Generation 2.0.

9) Subscribe to HelpaReporter.com. It’s the BEST way to get the most PR mileage at the lowest possible cost.

10) Last, before you leave, follow Beth Kanter’s blog. She is the guru of social media in the nonprofit world!

The secret recipe for success

My friend Gustavo, whom I had the honor to meet and work with at Full Sail, recently worked on a project called kickstartmyday.com that he shared with me.

The site offers daily videos designed to get people fired up and thinking about success at the start of each day!

Their goal is to inspire 1 million people to start their day INTENTIONALLY.

This is today’s video: Sometimes success requires more than persistence.

How To Hide Invites From Your Facebook Profile?

I will say I never thought I’d use Facebook much. But happily it allowed me to reconnect with lots of friends I never thought I’d “see” again. But in the past few months, I’ve gotten progressively more and more annoyed by the tons of invites to Fun Walls, Super Walls, Spam Walls and all sorts of possible variations in between.

I love the people who send them, but honestly I don’t have the time to participate in each and every one of them. So today, I asked my friend Laura here at work if there was a way to turn off the hundreds of invites to all these things that come our way… AND THERE IS!

Techcrunch wrote about it
not too long ago. I am on my way to Facebook to do it! :)

Great-looking Color Palettes In No Time

Have you ever wondered how to come up with a slick-looking color palette for your site? Maybe there’s some constraints that you gotta operate under, but you can still play with some elements… yet there’s so much room for screwing up and coming up with a very ugly-looking combination that screams for forgiveness.

Fear not! There is kuler from Adobe Labs, to help you non-designers (and even designers in a rush) to come up with great-looking color palettes to help you out of a color “hole”.

And if you are a Mac user, you can also get the kuler dashboard widget on your desktop.