Being social is not a site: it's a concept

Loved this article from Knowledge@Wharton on perspectives about the future of social networks… or rather, the inevitable future of the “completely social web.”

This comment on the breakdown of web users in the US was particularly interesting. I was surprised to learn that almost 20% of US web users create content. Last time I heard that number was closer to 10%, so a larger percent of people are creating more content (useful or not) on the web than before:

“At the lowest rung of the ladder are the “inactives,” some 44% of all U.S. American adults who were online in 2007. Higher up are the “joiners,” the 25% who visit social networking sites like MySpace; collectors, an elite 15% who collect and aggregate information; and critics, those who post ratings and reviews as well as contribute to blogs and forums. Only 18% of all online Americans actually create content, publishing an article or a blog at least once a month, maintaining a web page or uploading content to sites like YouTube.”

Friendfeed vs. Pulse

A while back I wrote about Pulse, Plaxo’s attempt at social networking through aggregating feeds that your connections add for public display (with their connections).

Yesterday, I was made aware of FriendFeed. I was wondering if anyone who reads my blog has taken a stab at it and would mind sharing how they see it being different than Pulse.

One thing is for sure (not that Plaxo’s Pulse doesn’t have smart people): FriendFeed’s team sure has a lot of talent. Quite a number of former Googlers in it.

UPDATE: I decided to give FriendFeed a shot. The interface is quite clean, though I still can’t figure out how it’s different than Pulse. Here’s my FriendFeed profile page.

The Interview on NPR's Diane Rehm Show

Today was an incredible day. During the segment about “Social Networking” on the Diane Rehm Show (NPR), I was interviewed and had a chance to talk for almost 5 minutes!

It was truly great, not only because of the legend that Diane is (I still remember when I first heard her show, back in Phoenix), but because the other folks on the air were true luminaries:
-Gina Bianchini, co-founder of Ning
-Andy Carvin, senior product manager, NPR Community, NPR Digital Media;
-Josh Bernoff, vice president, principal analyst, Forrester Research; co-author of Groundswell: Winning in a World Transformed by Social Technologies

I was VERY nervous before but I think it turned out alright (I think). This was the take by OnlineInsider. You can listen to the entire show however, you will need to have Real Player or Windows Media Player installed to listen to it. The part where I spoke was minute 24:20 to minute 28:00. :)

I am awaiting for permission from the NPR producer that I talked with, so I can capture those 4 minutes during which I talked about TuDiabetes and EsTuDiabetes, to share with friends and family! :)

I am very grateful for this chance I got to talk to so many people: each week the Diane Rehm show gets more than 1.7 million listeners.

Reputation Management 101

Reputation Management is a very broad topic. So much so that there are companies such as Reputation Defender and International Reputation Management entirely devoted to it. Online reputation management exists at the crossroads between Internet Marketing, PR and good old Strategic Thinking.

While dealing with attacks on your reputation may be limited to nasty comments on your YouTube videos or your blog posts, they could go further, resulting in blog posts that tarnish your name or edits to a Wikipedia page about you or your company (if you have one).

This is a situation that is not simple to correct. Bloggers will understandably be hard pressed to take down a post they wrote and removing a reference from Wikipedia will take more work than reading Wikipedia: The Missing Manual.

The thoughts on these pages should come in handy when considering how to proceed if faced with a frontal online attack on your reputation: