The book is packed with brilliant concepts from cover to cover: social capital, network weaving, social culture, the ladder of engagement, do what you do best and network the rest and microplanning, just to name a few. But The Networked Nonprofit is not about tactics (though there’s lots of great examples in it). Fine and Kanter take you through the basics and the thought process you need to be in, in order to have your nonprofit successfully enter the social media space and thrive in it.
From listening to sharing, from fundraising to affecting change on- and offline, The Networked Nonprofit looks at social media for nonprofits as part of your multichannel strategy, also taking into account the stories others share about your organization, the way you communicate over email, your web site presence, your Google ads, your media outreach and most definitely your offline presence (face-to-face events).
Being a hound for books that overlap nonprofits and social media, I can tell you The Networked Nonprofit is the best out there today!
It’s been less than a year since the first Diabetes Social Media Summit took place. A lot of water has passed under the bridge (not even sure if that phrase exists in English, but you get the idea!)
This year, the summit took place in Orlando, book-ended by the ADA Scientific Sessions and the Children With Diabetes Friends for Life conferences. Also, in 2010, the number attendees grew and type 2 diabetes was represented by more bloggers too (Betizuka, Rachel Baumgartel and Bob, among them).
Naturally, getting to see so many great DOC friends in person was the biggest highlight of the event. Some of them, I’d had the honor of meeting in person before. Several, I met for the first time. ALL, it was amazing to see together, because the amazing flow of ideas and passion that takes over the room when you get so many amazing diabetes advocates together in one room is hard to parallel. To give you a feel for the day in images, I embedded a slideshow below that pulls pics submitted by all attendees to a Flickr pool created by Bernard Farrell.
In case you are curious about what Roche presented to us (this probably took about 30 minutes out of a half a day that the summit lasted, to give you perspective), Scott Strumello uploaded the Powerpoint slides we got from them and I have embedded them below:
The high point in the agenda was the participation of ADA and AADE in the summit. ADA brought a representation that included the current President, Richard Bergenstal Chief Scientific & Medical Officer, David M. Kendall (thanks to Riva Greenberg for spotting my booboo ), a board member and representatives from communications, marketing and PR. ADA wanted to listen (they stated so in reply to an invitation from Roche to ask questions to the summit attendees) and I think the dialog that took place will be the starting point for lots of evolution in the way they interact with all diabetes patients in the coming months and years.
The tone of the exchange with AADE was different. We learned quite a bit from them, most importantly perhaps, that they are not the organization that is tasked with certifying diabetes educators. The attendees reiterated the commitment of the diabetes online community to support all efforts necessary to get more patients credentialed in order to support the increasing need for diabetes education in the US.
Dinner closed with a beautiful session where we exchanged best practices. The phrase that stuck with all of us came from Riva Greenberg:
BE BOLD!
So there you have it… my humble take on this year’s summit… because I know that a crowd of people can do so much more and so much better than a single individual, I recommend you mouse over the faces in the photo at the top. They are each linked to their corresponding blog or online community, so you can get a better rounded idea of what the Diabetes Social Media Summit was like this year.
Disclosure:
Roche paid for my travel, meals and hotel expenses in connection to the summit. I stayed longer in Orlando to attend the ADA Scientific Sessions 2010, but Roche paid no expenses related to the rest of my time in Central Florida.
The theater in downtown Berkeley was half empty. Judging from this and the trailers we’d seen, we looked at each other slightly concerned.
Our concern went away very quickly. Starting with the usual Pixar short, titled Day & Night we were blown away. The short is hard to describe because of its simplicity: it consists of two characters (“Day” and “Night”) that walk through the screen and see in their “transparent” bodies the world they are living in projected (I hope this description makes SOME sense).
The brilliant and thought-provoking short led to a classic Toy Story-style opening, that quickly got us hooked. The glasses sure help the delivery but the movie hardly seems to force any “3-D kung-fu” moves that have become such a staple lately.
But in the midst of the ever-improving animation, the story (written by Little Miss Sunshine’s Michael Arndt) continued to show why Pixar is one of the best studios out there. A whole slew of new characters get introduced in this movie and the bulk of it takes place in a new environment: a daycare where the main characters get played with (read abused) by a bunch of crazy toddlers.
I won’t give out much about the movie here. There is lots of laughs: the now-famous Spanish-talking Buzz Lightyear, resulting from a reboot of the figure in the movie, is hilarious! There is also lots of special moments that may make you shed a tear… I know someone who did.
I know the string of perfect reviews for Pixar movies has been broken. But I don’t care. The story and the delivery of the closing movie for the Toy Story series was amazing: it’s, simply put, the best movie they’ve put out since Finding Nemo.
Today, I participated in a breakfast hosted by Coro, a nonprofit that has been around for several decades with the goal of training tomorrow’s leaders. For example, one prominent Coro alumni was California Senator Diane Feinstein.
Had it not been for my friend Kath from Madera Group, I would have never learned of them or about the possibility of hosting one of their youth fellows. It turns out, starting July 7, at the Diabetes Hands Foundation we will have a Berkeley High School student working with us full-time, three days a week, on a very tangible project (our No-Sugar Added Poetry book), as part of his summer internship.
Why am I so excited? Watch this video so you can better understand how this program helps share the future!
I had never seen it anywhere until today… I am talking about Bing as the #1 source of traffic to my blog with a whopping 30% of the traffic vs. a little over 20% now coming from Google Searrch!
See the screenshot showing all traffic sources since May 1:
We are SUPER-excited to announce one of the biggest undertakings we’ve worked on pretty much since we launched our communities.
It’s calledHealthSeeker, a new Facebook® game, with the goal of helping players make specific lifestyle changes that focus on healthy eating. While the benefits of the game are available to anyone, HealthSeeker™ specifically helps people with diabetes make more informed lifestyle decisions in an innovative way that complements their daily use of social media.
HealthSeeker™ combines a supportive social networking environment with important information on managing diabetes. The game utilizes the player’s own Facebook® friends as sources of inspiration and support on the road to better health.
There are MISSIONS and ACTION STEPS to help players achieve LIFESTYLE GOALS and create an opportunity to advance in the game. These LIFESTYLE GOALS include eating more healthfully, achieving or maintaining a healthy weight, improving one’s diabetes control and lowering cardiovascular risk factors. As ACTION STEPS are completed and players return to report their progress, they receive experience points and other awards for their achievements.
HealthSeeker™ is a unique collaboration between diabetes experts and patient advocates who are on the front lines of diabetes care. It was developed by the Diabetes Hands Foundation in collaboration withJoslin Diabetes Center, with financial support provided by Boehringer Ingelheim Pharmaceuticals, Inc.
We wanted to harness the Facebook® phenomenon to help people with diabetes make necessary changes in their daily lives. Many people with diabetes struggle with the lifestyle changes that are needed to help manage their condition, such as adding more fiber, fruit and vegetables to their diets, or increasing their daily activity. HealthSeeker™ can help people with diabetes stay motivated by suggesting simple, everyday steps to help them achieve their lifestyle goals and then rewarding them for their success.
One of the people involved in the Joslin team was Dr. Richard Jackson (an endocrinologist and Director of Medical Affairs, Healthcare Services, Joslin Diabetes Center and Assistant Professor of Medicine, Harvard Medical School). He had this to say about the game and his hopes for it: “As a clinician who has been treating people with diabetes for over 30 years, I can tell you that food is often the most frustrating area of concern for people with the condition. We hope this novel and engaging game will break down some of the barriers that are preventing people with diabetes from building a successful lifestyle approach to their condition.”
Here is a video to give you a feel about the game:
Vivir en el area de la bahia de San Francisco tiene sus beneficios. Uno de ellos es que muchos artistas musicales nos visitan. Hoy fue uno de esos casos.
Esta noche, Silvio Rodriguez se presento en el teatro Paramount de Oakland.
Ambos, mi esposa y yo, crecimos escuchando Silvio… asi que cuando supimos que venia a la bahia enseguida aprovechamos la oportunidad. Logramos conseguir asientos buenos (lease no muy caros y con buena vista) en el balcon de arriba…
Pero lo mejor de todo fue realmente el derroche de exquisita poesia musical que Silvio compartio con los presentes. Con un repertorio que se balanceo entre sus clasicos y material mas reciente, Silvio dejo a la audiencia satisfecha luego de dos horas y media de musica.
Entre los temas clásicos que Silvio compartió estuvieron:
En el Claro de la Luna – el tema con el que abrio el concierto.
Sueño con Serpientes – “… hay los que luchan toda la vida: esos son los [hombres] imprescindibles.” ~ Bertolt Brecht.-
Cancion del Elegido – la cual dedico a los Cuban Five.
La Era esta Pariendo un Corazon – con un arreglo genial que le dio nueva vida a una cancion de 1968.
Oleo de Mujer Con Sombrero
La Maza – un tema super-poderoso que movio el publico entero.
Como Gasto Papeles – un momento super-intimo… exquisito en que Silvio interpreto solo con su guitarra el tema entero.
Pequeña Serenata Diurna (“Vivo en un pais libre…”)
Ojalá – que se puede decir de este tema que no se haya dicho?
Unicornio – luego de muchos pedidos del publico (incluyendome!)
Pero el concierto tambien conto con momentos especiales que trajeron canciones mas recientes, como:
La Gota de Rocio (1985)
Quien Fuera (1992)
El Necio (1992)
Casiopea (1994)
Mariposas (1999)
En general, a nivel tematico, Silvio nos mostro un lado suyo menos politico y mas lleno de sensibilidad poetica y musical. Fue una noche inolvidable: creo que nuestras vidas podran contarse como “Antes del Concierto de Silvio” y “Despues del Concierto de Silvio”.
Si ustedes como yo no tienen canales que transmitan el mundial de futbol, pueden darle las gracias a Univision Futbol que esta poniendo la señal de los partidos al aire de manera gratuita en su página web:
), a board member and representatives from communications, marketing and PR. ADA wanted to listen (they stated so in reply to an invitation from Roche to ask questions to the summit attendees) and I think the dialog that took place will be the starting point for lots of evolution in the way they interact with all diabetes patients in the coming months and years.
