If you work in the nonprofit space and are anywhere near technology, you HAVE heard of Beth Kanter and Allison Fine. Well, now they’ve come together to write an amazing book that you absolutely must read, titled “The Networked Nonprofit: Connecting with Social Media to Drive Change.”
The book is packed with brilliant concepts from cover to cover: social capital, network weaving, social culture, the ladder of engagement, do what you do best and network the rest and microplanning, just to name a few. But The Networked Nonprofit is not about tactics (though there’s lots of great examples in it). Fine and Kanter take you through the basics and the thought process you need to be in, in order to have your nonprofit successfully enter the social media space and thrive in it.
From listening to sharing, from fundraising to affecting change on- and offline, The Networked Nonprofit looks at social media for nonprofits as part of your multichannel strategy, also taking into account the stories others share about your organization, the way you communicate over email, your web site presence, your Google ads, your media outreach and most definitely your offline presence (face-to-face events).
Being a hound for books that overlap nonprofits and social media, I can tell you The Networked Nonprofit is the best out there today!
), a board member and representatives from communications, marketing and PR. ADA wanted to listen (they stated so in reply to an invitation from Roche to ask questions to the summit attendees) and I think the dialog that took place will be the starting point for lots of evolution in the way they interact with all diabetes patients in the coming months and years.