A long, long time ago… in a galaxy far away… Wait. Wait! Not so long ago and not so far away: Facebook used to only offer Groups as the means for organizations to get “community” going under their roof. I can’t put it any nicer: Facebook Groups SUCK!
So, I was very happy when Facebook introduced Facebook Pages (read this Mashable post for a detailed explanation about the differences between the two). The only problem is that Facebook does not support the transition from one to the other.
At the Diabetes Hands Foundation, we used to have two groups (one in English and one in Spanish). Today, we only have a Diabetes Hands Foundation page (which we invite you to join!)
This is how we did the switch to the Facebook Page:
1) For each group you want to transition, send a message to all members inviting them to join the new page. Make the message time-sensitive: “This group will be closing in X days. Before then, make sure to join our new Facebook Group.”
2) Repeat the message at X-1, X-2, etc. days until the day you close the Group.
3) Close the group.
4) Stop accepting new members and also de-list the group so that it can’t be found when people search groups on Facebook.
5) Repeat steps 1-4 for all other groups you want to consolidate into your Fan Page.
Yes, you will be loosing members in the process but having a Facebook page is SO much better. Groups are indeed an afterthought at Facebook these days. Pages give you a lot more tools to interact with and track members (as well as managing them).
Have you made the jump from Groups to Pages too? Why don’t you share your experience?