The title of this post is one of the elements that captured me from the following presentation by Rajiv Mehta, Zume Life.

He talks about patient-driven health-care, patients as designers (which reminds me: check out the 2010 DiabetesMine Design Challenge!) and people focusing on life, NOT health.

I look forward to chatting with Rajiv in person soon. You can following on Twitter: @rajivzume.